What is Marketing? Let’s Have a Look at the Bigger Picture When you think about it, marketing touches almost every aspect of our day-to-day lives. From the moment we wake up to the moment we close our eyes at night, marketing surrounds us all. Interestingly, you’ll discover too that your marketing activities may not be […]
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A great way to increase your profits is to look at ways of increasing your profit margins. This can be unbelievably simple in many cases, yet outstandingly effective. For most businesses, to increase profit margins, all they do is increase price but with the fierce competition around us these days, this is often not a very move for […]
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When it comes to growing a business profit, the more you can make from each of your customers, the more profitable your business will become. Most times, the first sale is a taster. As a business, to boost the size of your customer transactions, you need to be able to make more sales from your customers […]
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A customer is not a customer until he or she buys. Until then, they’re a prospect, or a shopper. One of the primary keys to business success is converting a higher percentage of these people into paying customers. If you’re converting only 30% of shoppers into buyers, which means that other 70% is a drag […]
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How To Create Great Unique Selling Proposition For Your Business This article is designed to give you, the business owner or someone responsible for growing the sales and profit of your business, an insight into how to discover, acknowledge or create a Unique Selling Proposition for your business. Also known as Unique Core Differentiators. You […]
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