A major foundational step to getting local clients is understanding local SEO. According to recently released data, 75% of all local searches lead to actual store or business visits. This statistic on its own informs any business owner that they should invest in local search optimisation. The digital age has caused a major shift in […]
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Let’s Have a Look at the Bigger Picture When you think about it, marketing touches almost every aspect of our day-to-day lives. From the moment we wake up to the moment we close our eyes at night, marketing surrounds us all. Interestingly, you’ll discover, too, that your marketing activities may not be restricted to just […]
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If you’re operating a mom and pop store somewhere in Savanna, Georgia that depends on both website traffic and foot traffic to generate revenue, it may not seem important at first to consider local search engine optimization and the kind of impact it would have to your business. Most business owners, including yourself, are likely […]
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Facebook will give greater access to your small business than pretty much any other kind of social media platform in the world. The platform has well over 2 billion users now and that audience is growing every day. As it grows, so do your options as an advertiser to reach them and get your product […]
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It’s frustrating isn’t it? You’ve exceeded your customer’s expectations. You’ve under-promised and over-delivered. Maybe you’ve taken a loss for them. Or you’ve pulled a series of all-nighters. You’ve gone above and beyond. When you talk to them, they’re full of praise. So why won’t they do it? Why won’t they write a review? Barriers. Barriers […]
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A great way to increase your profits is to look at ways of increasing your profit margins. This can be unbelievably simple in many cases, yet outstandingly effective. For most businesses, to increase profit margins, all they do is increase price but with the fierce competition around us these days, this is often not a very move for […]
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When it comes to growing a business profit, the more you can make from each of your customers, the more profitable your business will become. Most times, the first sale is a taster. As a business, to boost the size of your customer transactions, you need to be able to make more sales from your customers […]
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A customer is not a customer until he or she buys. Until then, they’re a prospect, or a shopper. One of the primary keys to business success is converting a higher percentage of these people into paying customers. If you’re converting only 30% of shoppers into buyers, which means that other 70% is a drag […]
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Time is money and search retargeting offers a great strategy to quickly start tapping into hot leads with high intent as soon as they hit the search button online. This post highlights what search retargeting is, how it works, and 8 reasons why it should be a part of your internet marketing arsenal. What is […]
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This article is designed to give you, the business owner or someone responsible for growing the sales and profit of your business, an insight into how to discover, acknowledge or create a Unique Core Differentiator or Unique Selling Proposition for your business. You are going to learn how to spot the powerful points of difference that already exist […]
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