Adverts are the best way to grow any product sales and gain influence in the market. When it comes to CBD products, most dominant advertisement platforms, including Google, Instagram, and Facebook, have categorized cannabis products as dangerous products and hence do not allow the promotion of these products in their platforms. This is one of the main reasons why most cannabis-based businesses fail within their first year – their inability to promote the business.
However, the restrictions by major advertising platforms don’t mean that there aren’t legitimate ways to get around the ad policies to advertise your products. There are also other advertising platforms and methods to grow your brand and sell your CBD products without restrictions.
In this article, we’ll discuss some of the best ways to market your CBD products.
#1: Influencer marketing
Influencers create one of the best engagement platforms to grow your CBD products on social media without the risk of being shut down.
The advantages of influencer marketing are many, including the fact influencers create user-generated content for your CBD products. Considering that most people are inclined to purchase and trust products suggested by other people other than the brand, influencer marketing is a great way to grow not only your CBD products but also your social media presence.
Other advantages of utilizing influencer marketing include:
- No risk of your social media accounts getting shut down.
- Your products get third-party reviews by influencers (People trust other reviews compared to brand content).
- Influencers play a significant role as brand promoters.
- Promotes your brand’s visibility on social media platforms
- With the right influencer, you can gain many clients through social media
#2: Affiliate marketing
Affiliate marketing is an advertisement strategy that gives bloggers and influencers incentive to market your CBD products.
For this to be successful, you’ll need to work with bloggers who provide high-quality content on CBD products, especially those who focus on health and fitness. Their website should have a good reach to people interested in CBD products and their benefits.
Affiliate marketing increases your CBD products in website sales and builds brand awareness. It also creates a lasting sales funnel.
If you utilize reputable blogs for your CBD affiliate marketing, the backlinks on these sites will help improve your SEO rankings and your brand’s trust to potential clients.
#3: SEO – Search Engine Optimisation
Here’s the thing, many potential customers are always online researching CBD products and their benefits. If you channel this organic traffic to your website, then your CBD brand will grow exponentially. But, how do you direct these potential clients to your site? – Through Search Engine Optimization.
SEO is a strategy that involves creating high-quality content, and other marketing strategies, to ensure that your site ranks first or on the first page of Google and other search engines. By providing CBD related content in your website, organic traffic grows attracting potential clients.
#4: Paid Acquisition
Google, Instagram, Facebook, and other major advertising platforms have policies that restrict the advertisement of recreational, illegal, or herbal drugs. This means that advertising your CBD products on these platforms is near impossible. But, there are certain ways to overcome the set restrictions on some platforms, legally. For example:
- On Twitter, you can create brand awareness without advertising your products. Twitter also works well as an interaction platform with your clients.
- Facebook allows medical assistance ads. This gives you an opening to advertise your products for medicinal purposes, such as anxiety and pain.
By understanding the different restrictions placed by various adverting platforms, you can advertise your CBD products or create your CBD brand awareness without breaking the rules.
#5: Email Marketing
Emails are a part of our everyday life, and even with the development of other messaging apps, emails are still widely used.
In 2018, the number of worldwide email users was 3.8 billion. According to Statista, this number is expected to grow exponentially. The extensive usage of emails provides CBD brands with an opportunity to grow their brands and sell their products.
You can utilize email marketing by sending weekly/monthly newsletters, new product information, product reviews, and CBD related content to your clients and potential consumers.
Here are some benefits of email marketing:
- You’re able to reach out to your target market directly through their smartphones and other devices
- Requires little investment
- An effective way to keep your clients up-to-date and interested in your products
#6: OTT Advertisement
OTT Advertisement is one of the latest ways to promote your CBD products. OTT, or Over-the-top, refers to devices and services used to stream digital content to television or other related devices.
- Streaming boxes such as Samsung Allshare Cast, Apple TV, and Android TV.
- Game consoles
- DVR boxes
- Internet-based DVD players
- HDMI sticks such as Amazon Fire TV Stick
- Smart TV with in-apps including Netflix
The advantage of using OTT for your CBD advertisement is that they have no restrictions that come with cable television and the like.
As the revenue generated by OTT advertising continues to grow, it’s in your business’s best interest to utilize this platform.
#7: Podcast Advertising
Sponsoring a podcast is another great way to advertise your CBD products online while remaining within the set restrictions.
A sponsored podcast comes with an already-existing audience. The thing about dedicated audiences is that they trust podcast personalities. This means that they can advise the listeners to use your CBD products and the listeners are likely to buy the products.
Although sponsoring a podcast may be a bit expensive, it’s a great way to gain clients and create brand awareness.
If you sponsor a podcast made of your target CBD clientele, you will have access to many potential clients. However, make sure you sponsor a relevant podcast to gain good returns on your investment.
As observed in this article, restrictions by major advertising platforms don’t mean that there are no viable ways to advertise your CBD products. You can even advertise on these platforms, including Facebook and Instagram, while remaining compliant. You can also utilize other advertising methods that don’t have these restrictions.
The CBD advertisement methods mentioned in this article, like other adverts, require precision and strategy to ensure that you reach the intended market. This warrants a good return on your investment.
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