Get More Dental Patients With Video Marketing
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Drive Traffic, Generate Appointments and Increase Patients Intake With Highly Engaging Audience On YouTube & Other Video Sites
Video ads are just what they sound like — a standalone video ad or a video ad that runs inside another streaming video. You can run video ads on YouTube and other video sites to target your ideal dental patients - all at a fraction of the cost of normal search or display ads.
Our Dental Video Ads Methodology
In the interest of clarity and transparency, our Adwords services consist of two phases.
Phase I : Campaign Setup
We will setup your Video Ads campaign the right way in order to position the campaign for maximum success. Below is everything that is included in the Video Ads Setup service:
1. Keyword Research
Firstly, we will identify which keywords and videos your prospects are searching and watching on YouTube and other video sites. We will conduct in-depth research to identify the best possible targeting opportunities.
2. Competitor Research
The second step is to review your competitors to discover which keywords, ads, and landing pages are already working in your local area.
3. Ad Copywriting
The third step is to draft your video ad copy to make sure the ads, offer, and landing page are all congruent with the intent of the keywords and videos we found in steps 1 and 2.
4. Landing Page Design, Layout, and Copywriting
The fourth step is to create your landing page(s). A landing page is the page the prospect “lands” on after clicking your ads. Having a good landing page will convert more visitors into leads and sales.
5. Conversion Tracking
The fifth step is to install online and phone call conversion tracking so we can measure the number of leads and sales generated directly from your campaign. Conversion tracking will enable us to calculate your return on investment (ROI) and see exactly which ads are profitable.
6. Campaign Setup and Settings
The final step is to set up your campaign and ensure the correct settings are in place. For example, we’ll ensure your network targeting, geo-targeting, device targeting, ad extensions, and conversion tracking are all correct.
Phase II: Ongoing Optimisation
We will manage and optimise your Video ads campaign to maximise your return on investment (ROI). Here’s everything that is included in Ongoing Optimisation:
1. Bid Optimisation and Budget Management
We will edit your bids and budgets to maximise your return on investment. For example, we will raise bids to drive more traffic from profitable keywords, and lower bids to reduce traffic from unprofitable keywords.
2. A/B Split-testing of Ads and Landing pages
We will test different ad and landing page copy to improve the ad click through rates and sales conversion rates as part of the management service. A/B split testing is the process of testing 2 different versions of ads or landing pages (i.e. version A vs. version B) to see which one performs better over time.
3. Consulting to Improve Campaign Performance
We will provide recommendations to improve your campaign performance. This includes your lead generation, sales and follow-up processes. Our goal is to continually improve your advertising ROI so you can profitably expand the campaign.
4. Campaign Expansion
Once the campaign is profitable, then we will work to expand to drive even more leads and sales. Within AdWords we can expand to more keywords on the Search Network and more website placements on the Display Network.
5. Monthly Reporting & Analysis
We will provide monthly reporting to show you your campaign performance, as well as analysis and new ideas to continually improve performance.
Boost My Profit is a UK based dental marketing agency. Our mission is to help dentists get more clients and grow profit with digital direct response marketing. Learn more
Boost My Profit is a trading name of Oras Trading Limited, Registered in England & Wales with registration number: 10233407 and VAT No. GB 310 6422 52.
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Wednesday: 9am - 5am
Thursday: 9am - 5am
Friday: 9am - 5am
19 Aqua Place, Rugby,
Warwickshire, CV21 1BY
Freephone: 0800 776 5352
Local: 0178 822 0129
National: 0844 588 6113
International: +44 844 588 6113