The following template will help you to create the right look and feel for your press release.
Your reference number goes here (point size 8)
Date of the release goes here (point size 8)
Press Release (point size 36 bold)
A bold snappy title goes here (point size 16 bold)
A two-line paragraph, in BOLD text, outlining the content of the release goes here. This will grab the attention of the editor and give him the basic content of the press release (point size 14 bold).
The main text of the press release goes here in easy-to-understand ‘bite-size’ paragraphs. All paragraphs should be 1½ spaced for easy reading (point size 12).
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Include a quote or comment from the writer of the press release. For example: Mr X, Managing Director of AN OTHER Company comments: (point size 12).
“Put the quote or comment in italics and keep it to approximately 6 or 7 lines with speech marks at the start and end of the paragraph.
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Finish the press release with a couple of paragraphs winding up the message.
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Write ‘END’ here to denote the press release has finished (point size 12).
For further media details, or images, contact: (point size 11 bold).
Your name
Your company name
Tel: Your telephone number
Email Your email address
WWW (Your web address)
About: Your company name here or your name here (point size 10 bold).
Write a brief outline about YOU, the writer, or a brief description of your company. Include all USP’s of the business, what it does, milestones, industry awards and number of offices (worldwide if appropriate).
This information is designed to give the editor a simple snap-shot about you, your business and the recognised achievements that make your company special (point size 10).
