You will learn how to find ideal influencers for your niche. You will learn how much they should cost depending on their reach, and how to reach out to them in a professional way.

You will also see many tools to help you find great influencers.

You’ll learn how to spot fake influencers who would be just a waste of money.

You’ll also learn how to make sure the traffic they send you converts and comes back to your site by using retargeting ads with Google and Facebook.

INSTRUCTOR BACKGROUND

The instructor has been an entrepreneur for 20+ years, have coached 1,000+ entrepreneurs in person, taught 100,000+ students, impacted millions of entrepreneurs worldwide creating 6 and 7-figure businesses in the process.

CERTIFICATE OF COMPLETION WHEN YOU FINISH THIS COURSE   

When you complete 100% of the videos in this course, you will be emailed a certificate of completion so you can show it as proof of your expertise.

Section 1: Introduction to Influencer marketing

• Welcome to Influencer marketing course & what to expect
• Round up posts to get 20 influencers to promote you for free, starting today
• Setting your Influencer marketing campaign goals
• Influencer marketing budget

Section 2: How to find influencers and reach out to them

• Benefits of influencers over ads
• 3 things to look for in an influencer & how to find fake ones & which are good

Section 3: How to research influencers

• How to manually find influencers
• Influencer marketing tip using Twitter lists
• Email template and script to pitch influencers
• Legal agreement document, disclosures, and FTC to stop influencer abuse
• Example of disclosing influencer marketing promotion
• Influencer audience sizes
• Case study of how inflated follower and view numbers are on TikTok

Section 4: Compensating the influencers

• Influencer compensation models
• Compensation calculator for influencer marketing

Section 5: Creating your affiliate programs and inviting influencers

• Advanced: create an affiliate program for your business

Section 6: Influencer platforms and marketplaces

• Starting to work with influencer marketing marketplaces
• Tapinfluence
• Socialblade for tracking influencer growth
• Industry news from a major brand reacting to fake followers
• One place to put all your important pages and share

Section 7: Getting tracking links

• A link-builder tool for free URL tracking from Google

Section 8: Google analytics for tracking your traffic

• Introduction to Google Analytics 4
• How To Connect GA4 To Your Website Data Stream
• Demo of Google Analytics 4 for a Google website and custom reports
• The difference between analytics and Search Console

Section 9: How to recruit influencers and affiliates via Clickbank

• Section introduction to recruiting influencers
• Signing up for ClickBank
• ClickBank gravity – the key to passive income success
• How affiliates choose vendors
• Applying with your first product as a vendor
• Adding the ClickBank trust badge to your site
• Creating a ClickBank payment link
• Generating your test credit card number to test your transactions
• Testing a transaction with ClickBank’s test credit card
• Paying the ClickBank fee
• Adding marketplace title and description
• Creating an SEO friendly product listing as a vendor
• Updating the product title and description to make it SEO friendly
• Making sure the sales page is OK
• ClickBank support
• How to make a hoplink
• Huge affiliate offer option
• Examining successful vendors on ClickBank

Section 10: More on recruiting affiliates and influencers

• Section introduction: Why it’s important to recruit affiliates outside ClickBank
• Finding many people who can promote on Fiverr
• Fiverr recruiting and seller vetting checklist
• Example of testing a potential affiliate
• Finding potential affiliates by searching Google

Section 11: Facebook ads and retargeting for influencer marketing

• Introduction to running basic and retargeting ads
• Three different ad strategies for running ads to content
• Explaining the Facebook Business Suite and the Facebook Business Manager
• Setting up your Facebook business accounts and logging in
• Setting up 2-factor authentication for security – now required by Facebook
• Customizing your Facebook Business Suite dashboard
• The Facebook ad library for spying on successful competitor ads
• Options for creating your video ad
• Starting to use and explore your Facebook Business Suite and pages
• Setting up your Facebook ad account and connecting it to a page
• Creating your Facebook Pixel (now called data set), and connecting to website
• Setting up Facebook Pixel for a Shopify store, and connecting to Shopify
• Setting up Facebook custom audiences
• Our ad strategy, and setting up our first ad – part 1
• Creating an ad campaign part 2, starting to create our ad set
• Creating an ad campaign 3, finishing the ad set and targeting
• Campaign setup part 4 – finishing up the ad creative
• The option to boost posts with an ad for a specific post
• Possible pitfall of using the Ad Manager with the wrong ad account
• Creating WaveIfYouLike custom conversions
• Creating a Facebook ad campaign, custom events, custom audiences, and A/B tests
• Creating retargeting ads for Ecommerce products
• Connecting your Instagram account to also run Instagram ads through Facebook ads
• Ad creation and optimization checklist to stay on track
• Nuances of running ads for no profit, and how it compares to free strategies
• Creative strategy for custom audiences
• Getting someone else to pay for your retargeting ads

Invest in your future. Order now.