This program gives you everything you need to learn how to:

1. Position your business with a clear message, so people know what and why to write about you
2. Create a media kit that makes it easy for people to find key facts
3. Identify the journalists & influencers who will want to write about you
4. Define a ‘hook’ and write a press release that makes you newsworthy
5. Get your press releases and stories seen in the deluge of requests
6. Plan your publicity schedule and automate wherever possible to save time

Here’s what you’ll learn:

Module 1: Publicize your Business

• Lesson 1: Why you should do your own publicity
• Lesson 2: How to position your Business

Module 2: Create your Media Kit

Module 3: Identify Journalists and Influencers to Contact

• Lesson 1: Identify the Who and the When
• Lesson 2: Define your Hook
• Lesson 3: Write your Press Release

Module 4: Effective ways to Distribute your Press Releases

Module 5: Put Together your Publicity Schedule

• Lesson 1: Plan your Year ahead
• Lesson 2: Automate to Save time

Module 6: Refine and Review

Here’s what you’ll get:

1. The Complete Video Course: A comprehensive step-by-step video course
2. Action Guide (34 pages) – which helps you take action on what you learn
3. Media Contacts and Influencers Database – to record all contact data and follow up action, in xls.
4. Publicity Plan – to plan tactics for growing media contacts and to plot specific publicity activities for the coming year, in .xls.
5. Media Summary Page Template – to set up a media kit and get it online, in .pptx
6. Summary Cheat Sheet (24 pages) – which you can quickly reference to save time, versus having to refer to the lesson videos every time.