Watch Introduction Video From The Course Instructor
 
Create compelling visual narratives with this course kit.
 
Learn How to Use Visual Storytelling to Engage Your Customers
 
– No Design Skills Required!
 
Do you struggle to grab the audience’s attention and get your message across?
 
 
Your challenge goes beyond simply being visible or explaining yourself more clearly.
 
 
You need to use more engaging tactics that captivate people, tap into your emotions, and communicate in a quick and compelling way.
 
 
Why Visual Storytelling?
 
 
Visuals are more effective than words alone in any type of communication.
 
 
And visual storytelling brings any marketing message to life, even when you just want to share abstract concepts or complex data.
 
 
However, the idea of creating visual stories sounds daunting to a lot of business owners.
 
 
You can learn visual storytelling skills in a simple, step-by-step process… – using this course.
 
 
It’s designed to help you use visual storytelling techniques to connect deeply with your audience through powerful visuals that tell a story.
 
 
With ‘Captivate Your Audience with Visual Storytelling’, you’ll learn how to:
 
 
1. Determine where visual storytelling will have the biggest impact on your business… so you can focus your time where it makes the most sense.
2. Explore proven methods and frameworks of visual storytelling, including identifying the visuals your audience prefers.
3. Create engaging visual stories using proven design principles… even if you’re starting from scratch with no graphic skills.
4. Follow a simple, step-by-step process to create and publish your first visual story!
 
 
Here’s what you’ll learn in this course:
 
 
Module 1: Harness the Impact of Visual Storytelling in Marketing
 
 
Module 2: Fundamentals to Implement in all your Visual Stories
 

• Lesson 1: Storytelling Methods and Framework
• Lesson 2: Pick the Best Visuals for the Job

 
Module 3: Create your Visual Story Step-by-Step
 

• Lesson 1: Set a Goal for your Story
• Lesson 2: Describe your Target Audience
• Lesson 3: Draft your Message
• Lesson 4: Draft a Storyboard for your Narrative Outline
• Lesson 5: Create Visuals that Tell Your Story
• Lesson 6: Publish your Story

 
Module 4: Measure your Story’s Impact
 
 
Module 5: Next Steps
 
 
Here’s what you’ll get: 
 
 
1. The Complete Video Training – A comprehensive step-by-step video course
2. Action Guide (29 pages) – which helps you take action on what you learn.
3. Visual Storytelling Case Studies Worksheet (10 pages) – to practice the 5-Point Storytelling Framework for different story methods
4. Marketing Message Worksheet (4 pages) – to guide you as you create the key message you want to convey in your visual storytelling
5. Summary Cheat Sheet (28 pages) – which you can quickly reference to save time, versus having to refer to the lesson videos every time.