Are you ready to take your digital marketing agency to new heights? Our Comprehensive Marketing Course for Digital Marketing Agencies is designed to equip you with the skills and strategies needed to effectively sell your services and grow your consulting business.

Why Sign Up For This Course?

• #1 agency marketing course to get more higher-paying clients for your agency
• Get free traffic in sustainable ways, and make your website more highly converting for sales
• Master the entire sales cycle, and close more sales
• Top agency marketing methods
• If you have a service business (marketing, design, some forms of coaching, etc) this course is made for you

What You’ll Learn:

• Positioning & Branding: Discover how to position your agency as a top choice in a competitive market and build a strong, recognizable brand.
• Lead Generation Techniques: Learn proven methods to attract and convert high-quality leads that need your expertise.
• Sales Mastery: Master the art of selling your services with confidence, whether it’s SEO, digital advertising, design, or comprehensive digital marketing.
• Client Retention Strategies: Understand how to keep your clients satisfied and coming back for more with excellent customer service and value delivery.
• Pricing Models: Explore various pricing strategies and find the one that works best for your agency.
• Proposal Writing: Craft persuasive proposals that win clients and set clear expectations from the start.
• Networking & Partnerships: Learn how to build beneficial relationships and partnerships that can expand your reach and influence.

Why Choose Us?

• Expert Instructors: Learn from experienced professionals who have successfully scaled their own digital marketing agencies.
• In-Depth Curriculum: Our course covers every aspect of marketing for digital marketing agencies, from foundational principles to advanced tactics.
• Hands-On Projects: Apply your new skills through real-world projects that you can showcase to prospective clients.
• Flexible Learning: Access our course content online, anytime, anywhere, and study at your own pace.
• Certification: Earn a prestigious certification that highlights your expertise and boosts your credibility.

Here’s What You’ll Learn In This Course

Section 1: Course and Instructor introduction

• Agency marketing course introduction and warm welcome
• What kinds of agencies this course is ideal for
• Overview of marketing strategies so you can fit each into your marketing
• Your positioning and differentiation

Section 2: What you can do to get clients and experience on day 1

• What you can do on day 1 – without a website
• Fiverr and UpWork to get leads for your agency
• Example of a freelancer who makes thousands of dollars per client that I hire
• Sneaky good way to get agency clients by selling them websites

Section 3: How to create a website for an agency

• Website for an agency – section introduction
• How to choose a domain name
• How to set up your website professionally and on your own
• CHECKLIST for your website to maximize sales conversion

Section 4: Your portfolio and credibility

• CHECKLIST to build credibility and branding outside of your website

Section 5: Learning the sales process

• Introduction to sales
• B2B sales definitions including inside sales and outside sales
• Handling sales objections
• Example of how I handle sales objections in my sales process
• Conversation with a former student about bad leads
• Biology and Neuroscience of sales

Section 6: Sales Negotiation Tactics

• Negotiation – section introduction
• Should you tell your prices?
• When it becomes a bad idea to negotiate too much
• Bad-cop, good-cop negotiation technique

Section 7: Finding leads

• Section introduction – software to automate your lead generation
• D7LeadFinder tool introduction
• D7LeadFinder results

Section 8: LinkedIn messaging

• Options for LinkedIn messaging automation tools
• LinkedIn connection message template to immediately compel and interest people
• LinkedIn welcome message template

Section 9: Getting clients from Facebook

• Using LinkedIn and Facebook groups to make

Section 10: Branding yourself with a show

• Introduction to the section on creating your own show and its benefits
• Advanced content repurposing with strategies that work today & in the future
• Show goals
• Show monetization
• Daily, weekly or monthly episodes?
• Topic coverage
• Solo show or with guests?
• Example of a newsy and evergreen topic

Section 11: YouTube marketing for Agencies

• Section introduction – YouTube marketing for agencies
• The three main YouTube algorithms
• Complete YouTube growth strategy including YouTube shorts
• YouTube SEO introduction
• How a professional marketer would approach promoting a YouTube video
• YouTube keyword autosuggest to get keyword ideas
• VidIQ and TubeBuddy plugins
• YouTube On-Page SEO
• Introducing the YouTube recommendation algorithm
• Overview of my YouTube channel to give you ideas for how you can grow on YouTube
• Hashtags for YouTube

Section 12: SEO to drive high-quality and high-converting leads

• SEO section introduction
• How to start using the Google Keyword Planner tool
• Example of using the Google Keyword tool to find keywords
• Basic agency keywords
• Long-tail vs. short-tail keywords

Section 13: On-page SEO introduction (the second part of SEO)

• On-page SEO introduction
• How to install the Yoast SEO plugin in WordPress
• How to set up title/description metas for regular blog post SEO
• Writing enticing meta tags to increase Google SEO SERP clickthrough
• Cornerstone SEO pages
• The skyscraper method for SEO content

Section 14: Starting with backlinks by interlinking your own site

• Interlink your own pages for an SEO boost
• ADVANCED page interlinking: Strategy to boost your SEO
• Creating a link in HTML

Section 15: Easiest backlinks – brand mentions and citations

• Off-site SEO section introduction
• How to get citations and brand mentions for SEO
• Using your industry-specific websites for SEO and citations

Section 16: Ranking higher through link-building, the 3rd part of SEO

• Introduction to link-building for agencies
• Link begging introduction
• Blogging and guest blogging for links and SEO: Only good guest-blogging sites
• Guest blogging pitch script
• How to be effective at pitching HARO to get more publicity and links
• RadioGuestList

Section 17: Client case study: Choosing a niche and promoting it to get agency clients

• Client case study: Choosing a niche and promoting it to get agency clients

Section 18: Writing business proposals for selling big projects to very large companies

• Business proposal section introduction
• Choosing a nice business proposal template
• Opening slide of a business proposal
• Table of contents slide
• Executive summary of a business proposal of a $500k/year business
• Advanced: Editing using emotional intelligence and understanding of your reader
• Solution section and project schedule
• Putting a lot of text on a proposal presentation page
• Researching your target reader for better and more targeted writing
• Writing the full solution part of the business proposal
• Team section of the business proposal
• Pricing slide of a business proposal
• Contact information of your proposal

Section 19: Email marketing with an autoresponder

• Section introduction – email marketing for agencies
• Difference of email autoresponder and email workflow
• My approach to copywriting
• Why we are using MailChimp
• Creating your email list
• Technically setting up the autoresponder in MailChimp
• First email of the autoresponder that can actually get your leads on a call
• Second autoresponder email
• Example of a good autoresponder with Helium 10
• Third, fourth, fifth and further emails in your autoresponder

Section 20: Business networking

• Go to local events where your clients and peers go
• Body language for successful networking
• Short pitch under 30 seconds

Section 21: Local business marketing

• Overview of local business marketing – lots of the foundation already laid out
• Google local search result template that we will dominate in this course
• Beginning to fill out your Google Business details
• Private address
• Filling out your Google My Business profile
• Three pack ranking signals
• Adding your first post to Google My Business
• Town name in the listing title
• How to get reviews for your Google listing
• Adding photos and videos
• Answering reviews can help rankings and customer engagement
• Adding your services and products
• Social media and brand activity impacting your ranking
• Analytics and what to do if you are not getting the calls
• Local SEO ranking factors
• Local SEO with other websites

Section 22: Selling with free promotion on social media

• Social media updates to make you look like an expert
• Quora for traffic and to establish yourself as a thought leader
• How to find good Facebook groups to promote your business
• Regular posting to warm up your leads

Section 23: Overview of Ads for agencies

• Introduction to the part of the course about running ads, and a caution
• Introduction to the ads section of the course and caution about running ads

Section 24: YouTube Ads for agencies

• Section introduction – YouTube ads to promote an agency
• Getting comfortable with the Google Ads interface
• YouTube ad formats
• What are TrueView ads
• Choosing between different YouTube ad sets for video ads
• Ad scripts for a 6-second bumper ad or a 15-second non-skippable ad
• Script to make your TrueView ads cheaper and more effective
• Setting your budget
• Bidding strategies
• Explaining ad campaigns, ad sets, and individual ads
• Example of settings to get down to a penny per view with YouTube ads
• Decrease your advertising costs by expanding potential audience/inventory
• More to choosing location than you think
• YouTube ad option for related videos in the same ad
• More details: YouTube ad scheduling, product feeds, and device targeting
• Targeting demographics
• Target audiences
• Choosing content where your ad will appear
• Stealing views from competitor’s videos with placements option
• Choosing keywords
• Finishing the ad setup
• Practical, real-world example of refining targeting and bidding strategies
• Different kinds of promotional videos and their pros and cons
• Five elements of a sales script
• TEMPLATE: Your turn to write your script
• Example of a sales script

Section 25: Using Google Ads to promote agencies

• Section introduction – Google Ads for agencies
• Setting up a fresh Google Ads account
• Google Ad Rank score calculation
• Ad quality score – diagnostic tool
• Starting your Google Ads first campaign
• Setting up your general ad settings
• Choosing your ad keywords wisely: broad match, exact match, and phrase match
• Finalizing the ad, and ad copywriting with headline and description
• Google ads callout ideas
• Case study of optimizing an inefficient ad
• How to create an ad from your Google Ads (AdWords) interface

Section 26: Using Facebook Ads to promote an agency or a service business

• Facebook ads for agencies – section introduction
• Introduction to Facebook ads (Meta ads) section
• Explaining the Facebook Business Suite and the Facebook Business Manager
• Setting up your Facebook business accounts and logging in
• Setting up 2-factor authentication for security – now required by Facebook
• Customizing your Facebook Business Suite dashboard
• The Facebook ad library for spying on successful competitor ads
• Options for creating your video ad
• Starting to use and explore your Facebook Business Suite and pages
• Organizing Facebook business accounts and pages
• Setting up your Facebook ad account and connecting it to a page
• Nuances of running ads for no profit, and how it compares to free strategies
• Three different ad strategies for running ads to content
• Creating your Facebook Pixel (now called data set), and connecting to website
• Setting up Facebook custom audiences
• Our ad strategy, and setting up our first ad – part 1
• Creating an ad campaign part 2, starting to create our ad set
• Creating an ad campaign 3, finishing the ad set and targeting
• Campaign setup part 4 – finishing up the ad creative
• The option to boost posts with an ad for a specific post
• Setting up Facebook Pixel for a Shopify store, and connecting to Shopify
• Possible pitfall of using the Ad Manager with the wrong ad account
• Creating WaveIfYouLike custom conversions
• Creating a Facebook ad campaign, custom events, custom audiences, and A/B tests
• Creating retargeting ads for Ecommerce products
• Ad creation and optimization checklist to stay on track
• Ad creation and optimization checklist to stay on track

Section 27: Setting up a Facebook business page to run the ads

• Facebook page creation – section introduction
• Creating your Facebook business page
• Page banner size
• Setting the profile and brand image
• Where to get an unlimited number of great images to use on your page
• How to set up your Facebook page screen name
• Facebook page call to action button and about section

Section 28: Finishing the Facebook ad setup and setting up the pixel and retargeting

• Page permissions and details
• Ad goals and a few strategies
• Difference of campaigns, ad sets, and ads. Plus, introduction to experimenting
• Organizing my music page ads to build a fan base and grow

Don’t Wait—Elevate Your Agency Now! This is your chance to transform your digital marketing agency into a thriving, successful business. Order our Ultimate Guide to Marketing as a Digital Marketing Agency today and start seeing results!