Are you ready to take your ecommerce business to new heights and achieve unparalleled success? Our Ecommerce Mastery Strategies Video Course is your ultimate guide to mastering the art of online selling and driving exponential growth.

What You’ll Learn:

• Foundations of Ecommerce: Get a solid understanding of ecommerce fundamentals and the key components of a successful online business.
• Product Selection & Sourcing: Learn how to choose the right products, source them effectively, and manage inventory.
• Website Optimization: Discover the secrets to creating a high-converting online store that offers an exceptional user experience.
• Digital Marketing Strategies: Master the best practices for driving traffic and sales through SEO, social media, email marketing, and paid advertising.
• Customer Retention: Implement strategies to retain customers, increase repeat purchases, and build brand loyalty.
• Analytics & Performance Tracking: Learn how to track your performance with key metrics and make data-driven decisions to optimize your business.
• Scaling Your Business: Explore advanced tactics for scaling your ecommerce business and expanding into new markets.

Why Choose Us?

• Expert Instructors: Gain insights from experienced ecommerce professionals with a proven track record of success.
• In-Depth Curriculum: Our course covers all aspects of ecommerce, ensuring a comprehensive understanding of the industry.
• Hands-On Projects: Apply what you learn through practical exercises and real-world projects that will enhance your skills and portfolio.
• Flexible Learning: Access our video modules online, anytime, anywhere, and study at your own pace.
• Certification: Earn a prestigious certification that highlights your expertise and boosts your credibility.

Here’s an overview of what you’ll learn in the course:

Section 1: Welcome to the course and instructor introduction

• Warm welcome to this Ecommerce course, and introduction
• Our strategy for optimal Ecommerce execution that we’ll pursue in this course

Section 2: Google SEO and long tail keywords

• Long-tail SEO keyword example that you can use in your Ecommerce strategy
• Introducing SEO for Ecommerce
• Keyword research example & getting you more comfortable exploring SEO keywords
• Voice search SEO – very pertinent in Ecommerce

Section 3: Webmaster tools to check search performance and crawling & indexing status

• Disclaimer to this section in case you don’t have a website
• Setting up your Google Search Console to track ranking of your Ecommerce website
• Creating your sitemap.xml for your Ecommerce website SEO
• Submitting new URLs and checking for page status and indexing
• What if your page doesn’t get indexed by Google
• Where your pages are ranking and page/query performance

Section 4: Google Analytics

• Introduction to Google Analytics 4
• Diving a little deeper into Google Analytics 4
• Setting up Google Analytics 4 to track user activity on your Ecommerce website
• How To Connect GA4 To Your Website Data Stream
• Demo of Google Analytics 4 for a Google website and custom reports
• How to use the Google Search Console and Google Analytics together

Section 5: Creative ways to promote that can scale your business

• Four great, creative ways to promote almost anything in Ecommerce in a big way

Section 6: Debugging possible causes of why people might not be buying with my own example

• Debugging possible causes of why people might not be buying with my own example

Section 7: Amazon and Large Online Retailers

• Selling on Amazon vs. your own website – the Ecommerce conundrum
• Introducing JungleScout to help your Amazon Ecommerce business

Section 8: Amazon Dropshipping With Price Arbitrage

• Introduction to Amazon Dropshipping and Amazon arbitrage
• Amazon arbitrage for white label products and two-step Dropshipping
• Tool for Amazon Dropshipping, price arbitrage, and Amazon buy box automation

Section 9: Different ways to create and source products with pros and cons

• Different ways to get products to sell and their implications

Section 10: Real-life case study of a plan of how to create an eCommerce brand

• Real-life case study of a plan of how to create an Ecommerce brand

Section 11: Miscellaneous sales tactics

• Scarcity to boost Ecommerce sales
• Having a return policy to boost Ecommerce sales

Section 12: Sales Copywriting To Boost Conversion Of Your Sales Page And Landing Pages

• Section introduction to sales copywriting
• Emotional Intelligence And Neuroscience: role of emotions in buying decisions
• Title theoretical overview
• Examples of improving the headline for a website
• Effective subtitle that reinforces the sales
• Subtitle examples
• Comparing our work to existing titles/subtitles & your exercise
• Introduction to using emotional words for sales copywriting
• Over 100 words that trigger emotion and aid you in your sales copywriting
• One more resource with hundreds of sales copywriting terms
• Sales copywriting exercise PART 1 – START
• Sales copywriting exercise PART 2
• Sales copywriting exercise PART 3
• Sales copywriting exercise PART 4
• Sales copywriting exercise PART 5
• Sales copywriting exercise PART 6 – CONCLUSION
• Product descriptions that work by triggering the right buyer emotions
• Product descriptions examples
• Description copywriting exercise 1
• Description copywriting exercise 2
• Description copywriting exercise 3 – emotional imagery
• Description copywriting exercise 4 – rewrite a part of a sales description
• Description copywriting exercise 5 – interesting and inspiring language
• Nicer formatting with ChatGPT

Section 13: Review management on Amazon (and other large platforms)

• Section introduction on dealing with online reviews for your Ecommerce business
• If you are selling a book, what to do inside your book
• Review management from your product listing
• Community building overview

Section 14: Google Shopping Ads

• Google shopping ads section introduction
• Visual difference of Google Shopping ads for Ecommerce vs. common Google Ads
• Creating your merchant account for your store
• Starting to set up your product feed and linking it to your Google Ads
• Creating a Google Ads account and linking it to your Merchant Center account
• Setting up the Google Ads and Merchant Shopping ads and starting to run it
• Creating your first data feed
• Beginning to fill out your data feed
• Filling out the product feed
• Link to the Google product taxonomy
• Correctly setting your title attribute

Section 15: Email List and autoresponder

• Introduction to email marketing and autoresponders to boost your Ecommerce
• Difference of email autoresponder and email workflow
• My approach to sales copywriting
• Discussing MailChimp and pros and cons of other email marketing providers
• Designating a list
• Technically setting up the autoresponder in MailChimp
• Creating your first email in the autoresponder sequence of emails
• Second autoresponder email
• Example of a good B2B sales autoresponder with Helium 10
• Third, fourth, fifth and further emails in your autoresponder
• Your lead magnet giveaway offer

Section 16: How to recruit affiliates to resell your products

• Section introduction to recruiting affiliates to promote your Ecommerce business
• Your affiliate offer for recruiting affiliates to your product
• Recruiting from aggregator websites
• Case studies from recruiting affiliates
• Affiliate recruiting promotion strategies
• Affiliate program for your own website

Section 17: Selling offline in brick and mortar stores

• Two case studies of products sold in stores and commentary

Section 18: Social media hashtags for eCommerce

• Social media hashtags for Ecommerce

Ready to Elevate Your Ecommerce Game? Don’t miss this opportunity to unlock the full potential of your online business. Enroll in our Ecommerce Mastery Strategies Video Course today and start driving sales, building your brand, and achieving your business goals!