Don’t flounder around with overwhelm or chase after the latest shiny object!

Use this course to focus on the digital marketing channels and tactics that get you to your goals.

Here’s why you’ll love the Digital Marketing Strategy Workshop…

Are you struggling with where to start with your digital marketing?

Most business owners don’t know where to start. Is it Facebook? What about list-building? Does SEO still matter? Should you just focus on writing blog posts? And what about that latest tool everyone is talking about?

With our Digital Marketing Strategy Workshop, you will:

• Have a solid foundation for laying out your strategy
• Discover the 5 main digital marketing channels and the fundamentals of each
• Explore the pros and cons of each channel
• Select the channels and tactics that make the most sense for your business
• Create a digital marketing strategy that will lead you to consistent visibility and sales.

Here’s what you’ll learn in this course

Module 1: Lay the Foundation for your Digital Marketing Strategy

• Lesson 1: Set Goals for Digital Marketing Strategy
• Lesson 2: Listen to your Audience
• Lesson 3: Get clear on your Brand

Module 2: Digital Marketing Strategy: SEO

• Lesson 1: What is SEO and How Is It Used in Digital Marketing?
• Lesson 2: The Pros and Cons of SEO For Digital Marketing
• Lesson 3: The Keys to An Effective SEO Strategy

Module 3: Digital Marketing Strategy: Content Marketing

• Lesson 1: What is Content Marketing?
• Lesson 2: The Pros and Cons of Content Marketing
• Lesson 3: The Keys to an Effective Content Marketing Strategy

Module 4: Digital Marketing Strategy: Social Media

• What is Social Media Marketing
• The Pros and Cons of Social Media Marketing
• The Keys to an effective social media strategy

Module 5: Digital Marketing Strategy: Email Marketing

• What is Email Marketing
• The Pros and Cons of Email Marketing
• The Keys to an effective email marketing

Module 6: Digital Marketing Strategy: Conversational Marketing

• What is Conversational Marketing
• The Pros and Cons of Conversational Marketing
• The Keys to an effective Conversational Marketing

Module 7: Create your Digital Marketing Strategy

Module 8: Next Steps

Here’s what you’ll get

1. The Complete Video Training – A comprehensive step by step video course
2. Action Guide ( 51 pages) – which helps you to take action on what you have learnt.
3. Your Brand Profile – 4-page worksheet for clarifying your brand, which you can use as a reference point when you’re deciding which digital marketing channels and tactics make the most sense for your business.
4. Digital Marketing Channel Analysis – SEO Worksheet – 5-pages worksheet to assess the place of SEO in your digital marketing strategy.
5. Digital Marketing Channel Analysis – Content Marketing Worksheet – 5-page worksheet to assess the place of Content Marketing in your digital marketing strategy.
6. Digital Marketing Channel Analysis – Social Media Worksheet – 5-page worksheet to assess the place of Social Media in your digital marketing strategy
7. Digital Marketing Channel Analysis – Email Marketing Worksheet – 5-page worksheet to assess the place of Email Marketing in your digital marketing strategy
8. Digital Marketing Channel Analysis – Conversational Marketing Worksheet – 5-page worksheet to assess the place of conversational marketing in your digital marketing strategy
9. Digital Marketing Strategy Worksheet – 5-page worksheet you can use to review the work you completed in the course and compile all pertinent information for creating your digital marketing strategy.
10. Summary Cheat Sheet (39 pages) – which you can quickly reference to save time, versus having to refer to the lesson videos every time.