Pinterest Advertising For eCommerce & Small Business Marketing

Target Your Ideal Customers The Moment They Are Deciding What To Buy Next...

Pinterest ads help businesses reach people while they actively deciding what to do or buy next... Pinterest is a top referrer to e-commerce sites and drives high-value orders. There are many reasons Pinterest is a great opportunity for businesses. It will help you introduce your business to a whole new audience.

81% of Pinterest users are women and because women are the decision makers in a majority of household spending decisions, this makes it ideal for brands and retailers. Also, Pinterest is very focused around visual images and products. 

"Pinterest is undoubtedly the best social media platform for showcasing products and driving commerce, because of its focus on "things," rather than relationships and messaging. A Georgia Tech study of June 2012 activity on Pinterest found that the most common verbs on the social network were "use," "look," "want," and "need," highlighting its potential as a shopping tool. It can be particularly effective for brands that target women". (uk.businessinsider.com)

Can Your Business Benefit From These Stats?

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    Pinterest has 175 million active users
  • 81% of Pinterest users are Females.
  • 80% of Pinterest traffic comes from mobile
  • In 2014 international users grew more than 135%. Today, monthly active users are up 150% year over year outside the U.S.
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    Unlike some of its competitors, Pinterest is popular across age brackets (including Millennials, Gen Xers, and Boomers).
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    Pinterest is most popular among the wealthiest consumers.
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    The median age of a Pinterest user is 40, however majority of active pinners are below 40.

If you are not currently using Pinterest for marketing your eCommerce business, this is the time to get started. If you are currently using Pinterest but not getting the results you expect, talk to us today. We can help you get started profitably with Pinterest Advertising. 

Traffic and sales have almost double at half of our monthly campaign budget. In 4 months, we achieved 68% below CPA goals & 37% increase in sales..

Greg Johnson

Life & Health Insurance Broker

As a result of your recent campaigns, we have experienced the strongest ROI ever yet resulting in 23.8% increase in sales growth in 3 months.

Ian Lloyd

Tele-Communication Expert

Our Methodology

Our Pinterest Advertising services consist of two phases.

Phase I : Campaign Setup

We will setup your Pinterest Ads the right way in order to position the campaign for maximum success. Below is everything that is included in the Pinterest Ads Setup service:

1. Keyword & Audience Research
Firstly, we will identify which keywords your prospects are searching to shop for your products and services. We will conduct in-depth audience research to identify the best possible opportunities.

2. Competitor Research
The second step is to review your competitors to discover which keywords, ads, and landing pages are already working in your market.

3. Ad Copywriting
The third step is to draft your ad copy to make sure your ads, offer, and landing page are all congruent with the intent of the keywords we found in steps 1 and 2.

4. Landing Page Design, Layout, and Copywriting
The fourth step is to create your landing page(s). A landing page is the page the prospect “lands” on after clicking your ads. Having a good landing page will convert more visitors into leads and sales.

5. Conversion Tracking
The fifth step is to install online and phone call conversion tracking so we can measure the number of leads and sales generated directly from your campaign. Conversion tracking will enable us to calculate your return on investment (ROI) and see exactly which ads are profitable.

6. Campaign Setup and Settings
The final step is to set up your campaign and ensure the correct settings are in place. For example, we’ll ensure your network targeting, geo-targeting, device targeting, ad extensions, and conversion tracking are all correct.

Phase II: Ongoing Optimisation

We will manage and optimise your Pinterest Ads campaign to maximise your return on investment (ROI). Here’s everything that is included in Ongoing Optimisation:

1. Bid Optimisation and Budget Management
We will edit your bids and budgets to maximise your return on investment. For example, we will raise bids to drive more traffic from profitable keywords, and lower bids to reduce traffic from unprofitable keywords.

2. A/B Split-testing of Ads and Landing pages
We will test different ad and landing page copy to improve the ad click through rates and sales conversion rates as part of the management service. A/B split testing is the process of testing 2 different versions of ads or landing pages (i.e. version A vs. version B) to see which one performs better over time.

3. Consulting to Improve Campaign Performance
We will provide recommendations to improve your campaign performance. This includes your lead generation, sales and follow-up processes. Our goal is to continually improve your advertising ROI so you can profitably expand the campaign.

4. Campaign Expansion
Once the campaign is profitable, then we will work to expand to drive even more leads and sales. Within AdWords we can expand to more keywords on the Search Network and more website placements on the Display Network.

5. Monthly Reporting & Analysis
We will provide monthly reporting to show you your campaign performance, as well as analysis and new ideas to continually improve performance.

Our Pinterest Advertising services consist of two phases.

About Us

Boost My Profit is a digital marketing agency based in Warwickshire, West Midlands, UK. Our mission is to help small businesses drive profit and growth. We help small businesses succeed with digital marketing regardless of their budgets. Learn more

Find Us:


Eastlands Court, St Peters Road
Rugby, Warwickshire, CV21 3QP

Freephone: 0800 7765352
National: 0844 5886113
International: +44 844 5886113

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