Reach Your Ideal Customers The Moment They Are Deciding What To Buy Next...
Pinterest ads help businesses to reach people while they are actively deciding what to do or buy next.
Pinterest is a top referrer to e-commerce sites and drives high-value orders. There are many reasons Pinterest is a great opportunity for businesses. It will help you introduce your business to a whole new audience.
81% of Pinterest users are women and because women are the decision makers in a majority of household spending decisions, this makes it ideal for brands and retailers. Also, Pinterest is very focused around visual images and products which are the catalysts for high conversions.
10 Reasons Why You Should Be Using Pinterest Ads For Your eCommerce Business!
Pinterest has over 175 million active users
Pinterest is a sizable platform to reach desired audiences
Pinterest influences purchase
Pinterest users are engaged, loyal advocates. A large majority of users use Pinterest to decide what to buy. According to research released by Millward Brown, a whopping 87% of users have purchased a product because of Pinterest. They also found that 93% of users have used Pinterest to plan a future purchase.
81% of Pinterest users are Females
54% of women aged 34-55 are on Pinterest—35% of them have a household income over $100K. Male monthly users have grown 120% this year.
80% of Pinterest traffic comes from mobile
People check their Pins while shopping in your store. According to Ahalogy Study, 67% of Pinterest users consult Pins on their mobile devices while shopping in stores.
Monthly active users grew more than 150%
Today, monthly active users are up 150% year over year outside the U.S.
Pinterest is popular across age brackets
This includes Millennials, Gen Xers, and Boomers and these are the groups with disposable income.
Pinterest is most popular among the wealthiest consumers
Pinterest users have larger shopping carts: The average order value from Pinterest referral traffic is $58.95, compared to $55 for Facebook, according to Shopify research.
67% of users are under the age of 40
Majority of active users are below 40. According to Ahalogy, 67% of users are under the age of 40, a 27% jump from last year.
Pinterest informs advertisers of emerging trends
When you use Promoted Pins, you can track which products are in style or might be losing traction in the market. This information can help your business improve its line of products and services.
Pinterest users are open to your marketing
Two-thirds of the content saved to Pinterest comes from businesses. And that isn’t just coincidence. According to research from Ahalogy, Pinners are eager to connect with brands than with celebrities. When asked who they would rather follow—their favorite brand/store or celebrity—83% of people said they would prefer to follow their brand.
If you are not currently using Pinterest for marketing your eCommerce business, this is the time to get started. If you are currently using Pinterest but not getting the results you expect, talk to us today. Either way, we can help you get started profitably with Pinterest Advertising.
Pinterest marketing was the game changer for us. Our sales doubled in the first quarter of this year as a result of using Pinterest ads. We cannot thank Boost My Profit enough.
As a result of our recent campaigns, we have experienced the strongest ROI ever, resulting in 23.8% increase in sales growth in 3 months.
Our Pinterest Advertising services consist of two phases.
Phase I : Campaign Setup
We will setup your Pinterest Ads the right way in order to position the campaign for maximum success. Below is everything that is included in the Pinterest Ads Setup service:
1. Keyword & Audience Research
Firstly, we will identify which keywords your prospects are searching to shop for your products and services. We will conduct in-depth audience research to identify the best possible opportunities.
2. Competitor Research
The second step is to review your competitors to discover which keywords, ads, and landing pages are already working in your market.
3. Ad Copywriting
The third step is to draft your ad copy to make sure your ads, offer, and landing page are all congruent with the intent of the keywords we found in steps 1 and 2.
4. Landing Page Design, Layout, and Copywriting
The fourth step is to create your landing page(s). A landing page is the page the prospect “lands” on after clicking your ads. Having a good landing page will convert more visitors into leads and sales.
5. Conversion Tracking
The fifth step is to install online and phone call conversion tracking so we can measure the number of leads and sales generated directly from your campaign. Conversion tracking will enable us to calculate your return on investment (ROI) and see exactly which ads are profitable.
6. Campaign Setup and Settings
The final step is to set up your campaign and ensure the correct settings are in place. For example, we’ll ensure your network targeting, geo-targeting, device targeting, ad extensions, and conversion tracking are all correct.
Phase II: Ongoing Optimisation
We will manage and optimise your Pinterest Ads campaign to maximise your return on investment (ROI). Here’s everything that is included in Ongoing Optimisation:
1. Bid Optimisation and Budget Management
We will edit your bids and budgets to maximise your return on investment. For example, we will raise bids to drive more traffic from profitable keywords, and lower bids to reduce traffic from unprofitable keywords.
2. A/B Split-testing of Ads and Landing pages
We will test different ad and landing page copy to improve the ad click through rates and sales conversion rates as part of the management service. A/B split testing is the process of testing 2 different versions of ads or landing pages (i.e. version A vs. version B) to see which one performs better over time.
3. Consulting to Improve Campaign Performance
We will provide recommendations to improve your campaign performance. This includes your lead generation, sales and follow-up processes. Our goal is to continually improve your advertising ROI so you can profitably expand the campaign.
4. Campaign Expansion
Once the campaign is profitable, then we will work to expand to drive even more leads and sales. Within Pinterest we can expand to more keywords and placements.
5. Monthly Reporting & Analysis
We will provide monthly reporting to show you your campaign performance, as well as analysis and new ideas to continually improve performance.
Boost My Profit is a digital marketing agency. We help B2C businesses get more leads, increase sales and boost profit with digital marketing. Learn more
Boost My Profit is a trading name of Oras Marketing Limited, Registered in England & Wales with registration number: 12935403. Registered address: 20-22 Wenlock Road, London, N1 7GU, United Kingdom.
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19 Aqua Place, Rugby, Warwickshire, CV21 IBY, United Kingdom.
Freephone: 0800 776 5352
National: 0844 588 6113
International: +44 844 588 6113
US Phone: 1-609-318-6145