Google Adwords For eCommerce and Small Business Marketing
Target Your Ideal Customers The Very Moment They Are Searching Online For Your Products Or Services
Google Adwords is one of the most effective ways of advertising directly to your audience. You can target your ideal customers the very moment they are searching online for your products or services.
Google AdWords can be very profitable but only if you setup and manage your campaigns correctly. The major problem with AdWords is that many of the default settings can cost you thousands of wasted ad budget. Our AdWords services will help you avoid common costly mistakes and ensure your campaign is set up for profit.
Reach your ideal customers in different ways on YouTube and across Google video partner sites
The easiest way to reach your ideal customers searching on Google for precisely what you offer.
Target your customers on websites or apps with banners or other ad formats across Google Networks
For retailers looking to promote their website or local store and find better qualified leads.
In the interest of clarity and transparency, our Adwords services consist of two phases.
Phase I : Campaign Setup
We will setup your Adwords the right way in order to position the campaign for maximum success. Below is everything that is included in the AdWords Setup service:
1. Keyword Research
Firstly, we will identify which keyword your prospects are searching in Google to shop for your products and services. We will conduct in-depth keyword research to identify the best possible keyword opportunities.
2. Competitor Research
The second step is to review your competitors to discover which keywords, ads, and landing pages are already working in your market.
3. Ad Copywriting
The third step is to draft your ad copy to make sure your ads, offer, and landing page are all congruent with the intent of the keywords we found in steps 1 and 2.
4. Landing Page Design, Layout, and Copywriting
The fourth step is to create your landing page(s). A landing page is the page the prospect “lands” on after clicking your ads. Having a good landing page will convert more visitors into leads and sales.
5. Online & Phone Call Conversion Tracking
The fifth step is to install online and phone call conversion tracking so we can measure the number of leads and sales generated directly from your campaign. Conversion tracking will enable us to calculate your return on investment (ROI) and see exactly which ads are profitable.
6. Campaign Setup and Settings
The final step is to set up your campaign and ensure the correct settings are in place. For example, we’ll ensure your network targeting, geo-targeting, device targeting, ad extensions, and conversion tracking are all correct.
Phase II: Ongoing Optimisation
We will manage and optimise your AdWords campaign to maximise your return on investment (ROI). Here’s everything that is included in Ongoing Optimisation:
1. Bid Optimisation and Budget Management
We will edit your bids and budgets to maximise your return on investment. For example, we will raise bids to drive more traffic from profitable keywords, and lower bids to reduce traffic from unprofitable keywords.
2. A/B Split-testing of Ads and Landing pages
We will test different ad and landing page copy to improve the ad click through rates and sales conversion rates as part of the management service. A/B split testing is the process of testing 2 different versions of ads or landing pages (i.e. version A vs. version B) to see which one performs better over time.
3. Consulting to Improve Campaign Performance
We will provide recommendations to improve your campaign performance. This includes your lead generation, sales and follow-up processes. Our goal is to continually improve your advertising ROI so you can profitably expand the campaign.
4. Campaign Expansion
Once the campaign is profitable, then we will work to expand to drive even more leads and sales. Within AdWords we can expand to more keywords on the Search Network and more website placements on the Display Network.
5. Monthly Reporting & Analysis
We will provide monthly reporting to show you your campaign performance, as well as analysis and new ideas to continually improve performance.
Boost My Profit is a digital marketing agency based in Warwickshire, West Midlands, UK. Our mission is to help small businesses drive profit and growth. We help small businesses succeed with digital marketing regardless of their budgets. Learn more
Eastlands Court, St Peters Road
Rugby, Warwickshire, CV21 3QP
Freephone: 0800 7765352
National: 0844 5886113
International: +44 844 5886113