Phase I : Campaign Setup

We will setup your Google Ads the right way in order to position the campaign for maximum success. Below is everything that is included in the Google Ads Setup service:

1. Keyword Research
Firstly, we will identify which keyword your potential patients are searching in Google to find your dental services. This will largely depend on which type of patients you want to go after. We will conduct an in-depth keyword research to identify the best possible keyword opportunities.

2. Competitor Research
The second step is to review your competitors to discover which keywords, ads, and landing pages are already working in your local area for your services.

3. Ad Copywriting
The third step is to draft your ad copy to make sure your ads, offer, and landing page are all congruent with the intent of the keywords we found in steps 1 and 2.

4. Landing Page Design, Layout, and Copywriting
The fourth step is to create your landing page(s). A landing page is the page your prospect “lands” on after clicking on your ads. Having a good landing page will convert more visitors into appointments and patients.

5. Online & Phone Call Conversion Tracking
The fifth step is to install online and phone call conversion tracking so we can measure the number of appointments and patients generated directly from your campaign. Conversion tracking will enable us to calculate your return on investment (ROI) and see exactly which ads are profitable.

6. Campaign Setup and Settings
The final step is to set up your campaign and ensure the correct settings are in place. For example, we’ll ensure your network targeting, geo-targeting, device targeting, ad extensions, and conversion tracking are all setup correctly.

Phase II: Ongoing Optimisation

We will manage and optimise your Google Ads campaign to maximise your return on investment (ROI). Here’s everything that is included in Ongoing Optimisation:

1. Bid Optimisation and Budget Management
We will edit your bids and budgets to maximise your return on investment. For example, we will raise bids to drive more traffic from profitable keywords, and lower bids to reduce traffic from unprofitable keywords.

2. A/B Split-testing of Ads and Landing pages
We will test different ad and landing page copy to improve the ad click through rates and sales conversion rates as part of the management service. A/B split testing is the process of testing 2 different versions of ads or landing pages (i.e. version A vs. version B) to see which one performs better over time.

3. Consulting to Improve Campaign Performance
We will provide recommendations to improve your campaign performance. This includes your lead generation, sales and follow-up processes. Our goal is to continually improve your advertising ROI so you can profitably expand the campaign.

4. Campaign Expansion
Once the campaign is profitable, then we will work to expand to drive even more appointments and patients. Within Google Ads we can expand to more keywords on the Search Network and more website placements on the Display Network.

5. Monthly Reporting & Analysis
We will provide monthly reporting to show you your campaign performance, as well as analysis and new ideas to continually improve performance.