Start Your Business

How NOT to Write a Business Plan

If you are looking for advice on how to write a business plan, then you will find endless resources. However, [...]

Start Your Business

Do You ‘Plan’ To Succeed

Over one-half of all new businesses fail within the first 3 years of trading. But with a sound plan to [...]

Start Your Business

Do I Have the Right Business Skills to Succeed?

Making a success of your own business doesn’t just require you to have the right personality, attitude, and business idea; [...]

Grow Your Business

Could Face-to-face Sales Benefit my Business?

Before the introduction of telesales, direct mail, and the Internet, many sales were carried out face-to-face sales (field sales). The [...]

Scale Your Business

Sales vs Revenue: Are Sales and Revenue the Same?

Small business owners often use sales and revenue interchangeably to measure financial success. While both terms seem synonymous with each [...]

Grow Your Business

Boost Profit With 10 Marketing Strategies Rooted in Human Psychology

The right marketing results in unprecedented profits. However, you must think beyond just selling products or services when planning your [...]

Scale Your Business

Psychological Secrets to Optimize Your Sales Funnel

A sales funnel is the most essential tool to turn the target audience into paying customers. Not all sales funnels [...]

Scale Your Business

7 Ways Human Behavior Insights Can Boost Your Marketing Strategy

Business profits rely on customer engagement, and active marketers constantly look for new tools, technology, and trends to tap into [...]

Start Your Business

Checklist of Questions You Need To Ask Yourself Before Buying A Franchise

Franchise businesses such as Wendy’s, McDonald’s and Starbucks are booming. The people setting up franchise ideas and businesses know a [...]

Grow Your Business

Writing an Article

Writing an article needn’t be a scary business. You will be writing an article for one of two reasons: either [...]