5 Strategies For Effective Brand Building

When you plan to start a business of your own with your brainchild, you need to consider some factors apart from the capital, space and a team of personnel. You need expertise in the field, which will let you commence with the work, but your expertise will not accompany you all the time since you […]

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Unlock the Post-Sale Review: Personalizing Your Email Campaign

Does the word solicit make you cringe? Since the days of the door to door salesmen, solicitation has become synonymous with an unwanted request. But soliciting a review from a happy customer does not have to be a dirty transaction. Sure, happy customers love to refer their friends and family to services that they know […]

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How To Get Referrals and Testimonials From Customers Who Complain?

How I got £12,670 of extra business by telling the truth to a customer who complained. I had taken an order for a large rattan dinning set which I promised would be delivered Christmas Eve. When the warehouse was preparing the order for delivery, one of the eight dining chairs was accidentally dropped from the […]

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Are the Wrong People Managing Your Online Reviews?

Comcast hates customers. At least, that’s been their reputation for as long as anyone can remember. When it comes to online reviews, it seems like no one’s behind the wheel. No one seems to be managing or responding to their nightmarish reviews. A customer service rep changed the name on Ricardo Brown’s bill to Assh*le […]

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See Beyond the Stars (Your Customers Do)

Does reputation management have you seeing stars? What really makes for a great online review? I wish I could tell you that there’s a “one-size-fits-all” approach to online reputation management. The reality is that everyone digests online reviews differently. The woman who’s searching for a new doctor will be looking for different types of information […]

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4 Major Barriers Preventing Your Happy Customers from Writing Positive Online Reviews

It’s frustrating isn’t it? You’ve exceeded your customer’s expectations. You’ve under-promised and over-delivered. Maybe you’ve taken a loss for them. Or you’ve pulled a series of all-nighters. You’ve gone above and beyond. When you talk to them, they’re full of praise. So why won’t they do it? Why won’t they write a review? Barriers. Barriers […]

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20 Ways To Boost Your Profit Margins

A great way to increase your profits is to look at ways of increasing your profit margins. This can be unbelievably simple in many cases, yet outstandingly effective. For most businesses, to increase profit margins, all they do is increase price but with the fierce competition around us these days, this is often not a very move for […]

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12 Ways To Boost The Size Of Your Customers Transactions

When it comes to growing a business profit, the more you can make from each of your customers, the more profitable your business will become. Most times, the first sale is a taster. As a business, to boost the size of your customer transactions, you need to be able to make more sales from your customers […]

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20 Ways To Boost Your Sales Conversion Rate

A customer is not a customer until he or she buys. Until then, they’re a prospect, or a shopper. One of the primary keys to business success is converting a higher percentage of these people into paying customers. If you’re converting only 30% of shoppers into buyers, which means that other 70% is a drag […]

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