The right marketing results in unprecedented profits. However, you must think beyond just selling products or services when planning your marketing strategy. It’s crucial to understand human behavior to encourage the decision-making of customers. It would help if you crafted your marketing strategies based on the principles of psychology.

Marketers often make the mistake of focusing solely on demographics and behavior data for strategies. However, customers’ actions rely on certain psychological principles, which you must leverage to build stronger customer relationships and achieve higher revenues.

Below, we have shared 10 marketing strategies, which are deeply rooted in human psychology. 

1. Build Trust With Social Proof

Customers take inspiration from fellow customers when they are uncertain about a purchase decision. It’s not difficult to take advantage of social proof, as customers are often influenced by positive customer reviews and testimonials.

Also read: Secrets of Selling: 7 Psychological Tricks for Maximum Profit

You can also publish user-generated content on your website and social media platforms to build trust in potential buyers. When satisfied customers share their experience and your products are endorsed by experts, it boosts the confidence of hesitant prospects to convert.

2. Motivate With FOMO

Customers feel a fear of missing out (FOMO) when their desired products or deals are in short supply. By making your offerings scarce, you can create a sense of urgency and boost their value for potential customers. 

Limited-time offers and exclusive deals are some common scarcity tactics that create urgency and drive quicker buying decisions. With increased conversion rates, you can also boost average order values with the help of the FOMO factor.

3. Make Favors

Reciprocity is another powerful principle that works well with your marketing efforts. Make favors on your target group and they will be obligated to return those favors. For example, offer them a discount or something of value like a free guide or a no-cost trial.

Valuable favors encourage customers to respond positively by making a purchase. Another benefit of reciprocity is that it helps you build strong goodwill in front of your potential customers.

4. Be Credible

Establish your brand as an authoritative entity in your selected niche. It adds credibility to your business and wins customer’s trust to drive more sales. Look for industry certifications and showcase them on your website and promotional material.

Convince thought leaders of your niche to endorse your products or share expert opinions. When you focus on building credibility in your marketing, customers trust your brand and convert ultimately.

5. Influence Perception

Your marketing efforts should influence people’s perceptions of your brand. Use the anchoring effect by releasing the first piece of information that heavily influences their decision-making decisions. 

One of the most effective ways for that is by anchoring premium and higher-priced products, followed by cheaper options. In comparison, the customers will be more attracted to the subsequent offers and make more profitable choices.

6. Connect Emotionally

While being practical is important, you should also consider human emotion while making your marketing strategy. Mostly, customers make purchasing decisions based on emotions instead of logic. 

Use emotionally-driven content like case studies and visual storytelling to establish stronger connections with your target group. Your message should make them happy, nostalgic, or desperate to purchase. It not only increases customer engagement but also results in loyalty.

7. Use Decoy Effect

The decoy effect is a psychological principle that allows one option to make another option look better. In marketing, you can use the decoy effect to introduce two different pricing plans. 

The premium plan will make the low-tier plan seem like the best value. It will have a subtle impact on the customers, as many of them would probably choose one of the options from your business.

8. Encourage Commitment

Encourage your customers to make small commitments first by asking for small favors initially, like signing up for a newsletter or a free trial. In marketing, it is called the foot-in-the-door technique. It paves the way for larger commitments from the customers in the later stage. 

With commitments, from small to big ones, customers ultimately purchase from your business. Consistency is the key for this method to work because each commitment will be based on the previous actions of your target group.

9. Use Mere Exposure Effect

Another powerful psychological marketing tool is the mere exposure effect. It works on the principle that people prefer things they are more exposed to. Therefore, make your audience exposed to your brand. 

Incorporate repeated exposure efforts in your marketing strategy to keep your brand at the top of your audience’s mind. Leverage email marketing and social media ads to retarget a specific set of people. By familiarizing your brand, you can build trust and boost the chances of conversion.

10. Drop Subtle Cues

Use the priming principle on your target audience to manipulate their behavior. Certain strong words, compelling images, and color psychology in your marketing materials can help you subtly influence your customers. Ensure that you use positive language in your content.

That brings us to the end of our proven 10 psychological strategies to boost your marketing efforts. Apply each of these strategies to your business to change your customers’ perceptions dramatically. By tapping into these basic human instincts, you can add efficiency to your marketing campaigns and achieve unprecedented profits.