A major foundational step to getting local clients is understanding local SEO. According to recently released data, 75% of all local searches lead to actual store or business visits. This statistic on its own informs any business owner that they should invest in local search optimisation.
The digital age has caused a major shift in the entire consumer industry. Visits to the store have reduced while online research is growing. Smartphones are now very important to the shopping journey of consumers today.
Many of us rely on our smartphones to check information while on the move. An example of a search that we perform is identifying where the closest coffee shop is located. Whenever people find your enterprise by performing a local search on mobile, they end up more likely to take a visit to your storefront or ask for your services.
Consumers that are on the move rely on accurate, quick and specific information. Having your business listed in the top Google placements for local searches is a very important step towards attracting brand new customers.
It’s all about Mobile searches
People head to their mobile devices whenever they want to find out something, go somewhere or engage in some activity.
Many of us normally look up different restaurants, shops, services and products when we are traveling or moving from one place to the other. By searching for information in this way, we have moved forward from having to ask about the location of a business before we leave the house. The mobile devices which we use now have the capability to provide us with information about anything that we are looking for. They can also take us to the place that we desire to reach.
Now, it is easier than ever before to gain access to this information. It is also a solid fact that our Internet searching habits are with us to stay. Moreover, they are constantly being improved and now feature elements such as voice search. There is unprecedented growth in voice searches today and personal assistant units are leading the way.
People who are searching for a specific business for example the “best French restaurant in midtown” are receiving results based on the town or city that they are searching for. The French restaurants that are very well optimized for local SEO will appear in the 3 pack of listings for business.
Customers perform searches before they buy
Majority of searches on Google occur on mobile devices. Research performed by Search Engine Land has shown that 78% of local searches performed on mobile devices produced offline purchases.
Google is always growing and adapting
There are always some constant changes in the algorithm that Google uses to give results or rank businesses and enterprises. This is done so as to make the results better for local enterprises and the search engine even more user-friendly.
Updates such as the Google Snack Pack and Google Possum both have a positive impact on local searches. Any keywords that are typed in the search bar can link to your business through localized SEO.
The Google search engine works hard to ensure that everyone searching online gets a good user experience. This is why they continuously tweak their algorithms so that the search results can display the most relevant websites based on the keyword phrase.
As a result, it is quite vital to ensure that you understand the latest trends in local SEO and have a firm understanding of the strategies it takes to get to the top search position.
Getting the process Right
The digital success of any enterprise depends on a collection of multiple factors. In densely populated cities and urban markets, the importance of local search cannot be understated. It is so powerful that many businesses are able to operate without having to invest in a website. These enterprises are able to generate walk-in traffic on a daily basis because customers can find their physical stores by performing mobile searches.
Local SEO can offer you a major advantage in terms of constructing your business and brand. It delivers a method through which you can create trust through the management of your reputation in the community. This can be achieved by requesting reviews from your customers.
Every small enterprise can gain a massive benefit from getting positive reviews. A major factor in the success of many local businesses is word of mouth. In addition to responding to the local search signal, having many positive reviews can help consumers to feel more convinced to visit your business.
If you get reviews from your current customers, you’re more capable of convincing your prospective customers to buy from you. It is very important to get it right.
Starting with local SEO without a firm understanding of what you’re doing can result in making changes and not receiving an increase in traffic as you expect.
This is where Boost My Profit can help. We can help you get local clients fast by ranking your site and Google My Business pages(s) on top Google and other major search engines.
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