LinkedIn Advertising For Small Businesses

Generate Top Quality B2B Leads and Increase Your Sales With LinkedIn Advertising

With an audience of over 500 million members, LinkedIn offers marketers great opportunity to advertise on a professional platform to business professionals and business owners. LinkedIn provides marketers the ability to laser target a specific audience by filtering through a multitude of options.

Why Use LinkedIn Advertising?

  • It’s Super Targeted For B2B Marketing. There's no other social platform where you can laser target B2B customers like Linkedin. If you are thinking of new ways to generate leads for your B2B business, LinkedIn is the platform of choice.
  • Reach a More Professional Audience. Linkedin has over 500 million professionals to target with your advertising.
  • Narrow Your Targeting Through Industry-Specific Variables. You can target by job title, job function, seniority, company name, industry, gender, age, company size, geography, skill etc
  • Leverage Lead-Nurturing Possibilities. LinkedIn Ads can be used to easily collate data on the people who visit your website. LinkedIn then matches this data to its user base and if they have a LinkedIn account, you can show adverts directly to them.

If you are a B2B business, you should be advertising on LinkedIn otherwise you are leaving a lot of money on the table for your competitor. Let us help you drive profitable traffic and sales with LinkedIn advertising. Contact us today by requesting a free marketing appraisal now. 

Traffic and sales have almost double at half of our monthly campaign budget. In 4 months, we achieved 68% below CPA goals & 37% increase in sales..

Greg Johnson

Life & Health Insurance Broker

As a result of your recent campaigns, we have experienced the strongest ROI ever yet resulting in 23.8% increase in sales growth in 3 months.

Ian Lloyd

Tele-Communication Expert

Our Methodology

Our LinkedIn Advertising services consist of two phases.

Phase I : Campaign Setup

We will setup your LinkedIn Ads the right way in order to position the campaign for maximum success. Below is everything that is included in the LinkedIn Ads Setup service:

1. Industry and Audience Research
The first step is to identify how to target your ideal prospects on LinkedIn. We will conduct research to identify the best possible targeting opportunities.

2. Ad Copywriting
The third step is to draft your ad copy to make sure your ads, offer, and landing page are all congruent with your target audience.

3. Landing Page Design, Layout, and Copywriting
The fourth step is to create your landing page(s). A landing page is the page the prospect “lands” on after clicking your ads. Having a good landing page will convert more visitors into leads and sales.

4. Conversion Tracking
The fifth step is to install online and phone call conversion tracking so we can measure the number of leads and sales generated directly from your campaign. Conversion tracking will enable us to calculate your return on investment (ROI) and see exactly which ads are profitable.

5. Campaign Setup and Settings
The final step is to set up your campaign and ensure the correct settings are in place. For example, we’ll ensure your network targeting, geo-targeting, device targeting, ad extensions, and conversion tracking are all correct.

Phase II: Ongoing Optimisation

We will manage and optimise your LinkedIn Ads campaign to maximise your return on investment (ROI). Here’s everything that is included in Ongoing Optimisation:

1. Bid Optimisation and Budget Management
We will edit your bids and budgets to maximise your return on investment. For example, we will raise bids to drive more traffic from profitable keywords, and lower bids to reduce traffic from unprofitable keywords.

2. A/B Split-testing of Ads and Landing pages
We will test different ad and landing page copy to improve the ad click through rates and sales conversion rates as part of the management service. A/B split testing is the process of testing 2 different versions of ads or landing pages (i.e. version A vs. version B) to see which one performs better over time.

3. Consulting to Improve Campaign Performance
We will provide recommendations to improve your campaign performance. This includes your lead generation, sales and follow-up processes. Our goal is to continually improve your advertising ROI so you can profitably expand the campaign.

4. Campaign Expansion
Once the campaign is profitable, then we will work to expand to drive even more leads and sales. Within AdWords we can expand to more keywords on the Search Network and more website placements on the Display Network.

5. Monthly Reporting & Analysis
We will provide monthly reporting to show you your campaign performance, as well as analysis and new ideas to continually improve performance.

About Us

Boost My Profit is a digital marketing agency based in Warwickshire, West Midlands, UK. Our mission is to help small businesses drive profit and growth. We help small businesses succeed with digital marketing regardless of their budgets. Learn more

Find Us:


Eastlands Court, St Peters Road
Rugby, Warwickshire, CV21 3QP

Freephone: 0800 7765352
National: 0844 5886113
International: +44 844 5886113

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