Facebook Advertising For eCommerce & Small Business Marketing
With 2.01 billion daily active users, Facebook is the most widely used social platform. Whatever your business goal (brand exposure, website traffic & lead generation) Facebook should make up a sizeable part of your marketing strategy
Facebook is one of the most impactful social media platforms for your small business and eCommerce website. Not only is Facebook advertising effective and affordable, but it allows small businesses to reach new audiences that they may not have otherwise.
NOTE: Our Facebook advertising services may also include Instagram advertising depending on your business goals.
Our Facebook Advertising services consist of two phases.
Phase I : Campaign Setup
We will setup your Facebook Ads the right way in order to position the campaign for maximum success. Below is everything that is included in the Facebook Ads setup service:
1. Audience Research
The first step is to identify how to target your ideal prospects on Facebook using interests, demographics, and custom audiences. We will conduct research to identify the best possible targeting opportunities.
2. Ad Copywriting
The third step is to draft your ad copy to make sure your ads, offer, and landing page are all congruent with your target audience.
3. Landing Page Design, Layout, and Copywriting
The fourth step is to create your landing page(s). A landing page is the page the prospect “lands” on after clicking your ads. Having a good landing page will convert more visitors into leads and sales.
4. Conversion Tracking
The fifth step is to install online and phone call conversion tracking so we can measure the number of leads and sales generated directly from your campaign. Conversion tracking will enable us to calculate your return on investment (ROI) and see exactly which ads are profitable.
5. Campaign Setup and Settings
The final step is to set up your campaign and ensure the correct settings are in place. For example, we’ll ensure your network targeting, geo-targeting, device targeting, ad extensions, and conversion tracking are all correct.
Phase II: Ongoing Optimisation
We will manage and optimise your Facebook Ads campaign to maximise your return on investment (ROI). Here’s everything that is included in Ongoing Optimisation:
1. Bid Optimisation and Budget Management
We will edit your bids and budgets to maximise your return on investment. For example, we will raise bids to drive more traffic from profitable keywords, and lower bids to reduce traffic from unprofitable keywords.
2. A/B Split-testing of Ads and Landing pages
We will test different ad and landing page copy to improve the ad click through rates and sales conversion rates as part of the management service. A/B split testing is the process of testing 2 different versions of ads or landing pages (i.e. version A vs. version B) to see which one performs better over time.
3. Consulting to Improve Campaign Performance
We will provide recommendations to improve your campaign performance. This includes your lead generation, sales and follow-up processes. Our goal is to continually improve your advertising ROI so you can profitably expand the campaign.
4. Campaign Expansion
Once the campaign is profitable, then we will work to expand to drive even more leads and sales. Within AdWords we can expand to more keywords on the Search Network and more website placements on the Display Network.
5. Monthly Reporting & Analysis
We will provide monthly reporting to show you your campaign performance, as well as analysis and new ideas to continually improve performance.
Boost My Profit is a digital marketing agency based in Warwickshire, West Midlands, UK. Our mission is to help small businesses drive profit and growth. We help small businesses succeed with digital marketing regardless of their budgets. Learn more
Eastlands Court, St Peters Road
Rugby, Warwickshire, CV21 3QP
Freephone: 0800 7765352
National: 0844 5886113
International: +44 844 5886113