Category Archives for "Sales and Marketing"

How To Get Attention And Customer Or Client Loyalty

There are three important elements that influence our memory. They are: How recently it happened. How often it happens. How dramatic it is. The more recently something happened to you, the more likely you are to remember it. Also the more frequently this event happens to you, the better the chance that you’ll remember it. […]

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How Sales Teams Can Use Online Reviews To Convert Prospects

Salespeople are compulsive liars. Thanks to the post-truth age, it seems trust is in short supply. That’s the general attitude consumers have towards sales teams. The view that anything and everything out of a salesperson’s mouth is a lie. That they’re looking to swindle you, to take your money. But it’s not true. They’re not […]

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An Online Review Wake Up Call for Doctors and Lawyers

Her doctor almost killed her… That’s Wendy Wester’s claim. She went to see Dr. Alan Brown, an orthopedic surgeon after her knee injury, when she was hurt skiing. Brown diagnosed her injury as an MCL tear. Wester was rushed to the emergency room after she experienced severe pain. Doctors ordered an MRI and found she […]

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9 Customer Service Hacks to Win Rave Reviews

No matter your industry, quality customer service has become a major differentiating factor for businesses. If your customer service team is not up to snuff, your company will be hemorrhaging revenue. To be honest, quality customer service is not complicated. Essentially, your customers need to embrace theses mantras: ★ Be humble ★ Be helpful ★ […]

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The Crucial Component Your Inbound Marketing Funnel is Missing

Online reviews aren’t vital. “They’re not that big of a deal. We’re doing fine without them! I mean they can’t be that important, right?” It’s a common assumption businesses make. Online reviews are important but somehow they’re neglected and placed on the backburner. Some aren’t sure how to ask (or when). A few are too […]

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Want Amazing Reviews? Make a Face-to-Face Request

You’ve worked wonders for your customer. Now it’s time to ask for their feedback. Which usually triggers our fears of rejection. Many of us take the easy way out. It’s fast, convenient and free. It also removes us from the awkward feelings that follow a rejection. But rejection isn’t a likely outcome is it? If […]

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5 Strategies For Effective Brand Building

When you plan to start a business of your own with your brainchild, you need to consider some factors apart from the capital, space and a team of personnel. You need expertise in the field, which will let you commence with the work, but your expertise will not accompany you all the time since you […]

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Unlock the Post-Sale Review: Personalizing Your Email Campaign

Does the word solicit make you cringe? Since the days of the door to door salesmen, solicitation has become synonymous with an unwanted request. But soliciting a review from a happy customer does not have to be a dirty transaction. Sure, happy customers love to refer their friends and family to services that they know […]

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How To Get Referrals and Testimonials From Customers Who Complain?

How I got £12,670 of extra business by telling the truth to a customer who complained. I had taken an order for a large rattan dinning set which I promised would be delivered Christmas Eve. When the warehouse was preparing the order for delivery, one of the eight dining chairs was accidentally dropped from the […]

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Are the Wrong People Managing Your Online Reviews?

Comcast hates customers. At least, that’s been their reputation for as long as anyone can remember. When it comes to online reviews, it seems like no one’s behind the wheel. No one seems to be managing or responding to their nightmarish reviews. A customer service rep changed the name on Ricardo Brown’s bill to Assh*le […]

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