Influencer Marketing Strategies

Section 1: Introduction to Influencer marketing

4

Welcome to Influencer marketing course & what to expect

Round up posts to get 20 influencers to promote you for free, starting today

Setting your Influencer marketing campaign goals

Influencer marketing budget

Section 2: How to find influencers and reach out to them

2

Benefits of influencers over ads

3 things to look for in an influencer & how to find fake ones & which are good

Section 3: How to research influencers

7

How to manually find influencers

Influencer marketing tip using Twitter lists

Email template and script to pitch influencers

Legal agreement document, disclosures, and FTC to stop influencer abuse

Example of disclosing influencer marketing promotion

Influencer audience sizes

Case study of how inflated follower and view numbers are on TikTok

Section 4: Compensating the influencers

2

Influencer compensation models

Compensation calculator for influencer marketing

Section 5: Creating your affiliate programs and inviting influencers

1

Advanced: create an affiliate program for your business

Section 6: Influencer platforms and marketplaces

5

Starting to work with influencer marketing marketplaces

Tapinfluence

Socialblade for tracking influencer growth

Industry news from a major brand reacting to fake followers

One place to put all your important pages and share

Section 7: Getting tracking links

1

A link-builder tool for free URL tracking from Google

Section 8: Google analytics for tracking your traffic

4

Introduction to Google Analytics 4

How To Connect GA4 To Your Website Data Stream

Demo of Google Analytics 4 for a Google website and custom reports

The difference between analytics and Search Console

Section 9: How to recruit influencers and affiliates via Clickbank

18

Section introduction to recruiting influencers

Signing up for ClickBank

ClickBank gravity - the key to passive income success

How affiliates choose vendors

Applying with your first product as a vendor

Adding the ClickBank trust badge to your site

Creating a ClickBank payment link

Generating your test credit card number to test your transactions

Testing a transaction with ClickBank's test credit card

Paying the ClickBank fee

Adding marketplace title and description

Creating an SEO friendly product listing as a vendor

Updating the product title and description to make it SEO friendly

Making sure the sales page is OK

ClickBank support

How to make a hoplink

Huge affiliate offer option

Examining successful vendors on ClickBank

Section 10: More on recruiting affiliates and influencers

5

Section introduction: Why it's important to recruit affiliates outside ClickBank

Finding many people who can promote on Fiverr

Fiverr recruiting and seller vetting checklist

Example of testing a potential affiliate

Finding potential affiliates by searching Google

Section 11: Facebook ads and retargeting for influencer marketing

27

Introduction to running basic and retargeting ads

Three different ad strategies for running ads to content

Explaining the Facebook Business Suite and the Facebook Business Manager

Setting up your Facebook business accounts and logging in

Setting up 2-factor authentication for security - now required by Facebook

Customizing your Facebook Business Suite dashboard

The Facebook ad library for spying on successful competitor ads

Options for creating your video ad

Starting to use and explore your Facebook Business Suite and pages

Setting up your Facebook ad account and connecting it to a page

Creating your Facebook Pixel (now called data set), and connecting to website

Setting up Facebook Pixel for a Shopify store, and connecting to Shopify

Setting up Facebook custom audiences

Our ad strategy, and setting up our first ad - part 1

Creating an ad campaign part 2, starting to create our ad set

Creating an ad campaign 3, finishing the ad set and targeting

Campaign setup part 4 - finishing up the ad creative

The option to boost posts with an ad for a specific post

Possible pitfall of using the Ad Manager with the wrong ad account

Creating WaveIfYouLike custom conversions

Creating a Facebook ad campaign, custom events, custom audiences, and A/B tests

Creating retargeting ads for Ecommerce products

Connecting your Instagram account to also run Instagram ads through Facebook ads

Ad creation and optimization checklist to stay on track

Nuances of running ads for no profit, and how it compares to free strategies

Creative strategy for custom audiences

Getting someone else to pay for your retargeting ads

Influencer Marketing Strategies

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Influencer Marketing Strategies

About the teacher

BoostMyProfit