Email Marketing: Beyond the Basics

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  • Email Marketing: Beyond the Basics

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Intermediate

Video/Text

Email Marketing

21 Lessons

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Email Marketing: Beyond the Basics

Introduction

Introduction 1

Course Roadmap

Module 1 – How to Use Lists and Tags Together

Introduction

Lesson 1: What Are Lists?

Lesson 2: What Are Tags?

Lesson 3: Define Your List + Tag Strategy

Module 2 – List Segmentation Essentials

Introduction

Lesson 1: What Are List Segments and Why Are They Essential?

Lesson 2: List Segmentation Tactics

Module 3 – Automate Your Email Marketing

Introduction

Lesson 1: What Are Automations and Why Do You Need Them?

Lesson 2: Pulling the Trigger – How to Set Automations into Motion

Lesson 3: Choose an Automation and Map it Out

Module 4 – Personalize Your Email Marketing

Introduction

Lesson 1: What Is Email Personalization and Why Is It Important?

Lesson 2: Personalization Tactics and the Role of Tags

Module 5 – Test and Measure Your Email Content

Introduction

Lesson 1: What Is Split Testing and How Can You Use It?

Lesson 2: Which Metrics Should You Track?

Module 6 – Next Steps

Introduction

Resources

Resources

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BoostMyProfit

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