Ecommerce Mastery Strategies

Welcome to the course and instructor introduction

2

Warm welcome to this Ecommerce course, and introduction

Our strategy for optimal Ecommerce execution that we'll pursue in this course

Google SEO and long tail keywords

4

Long-tail SEO keyword example that you can use in your Ecommerce strategy

Introducing SEO for Ecommerce

Keyword research example & getting you more comfortable exploring SEO keywords

Voice search SEO - very pertinent in Ecommerce

Webmaster tools to check search performance and crawling & indexing status

6

Disclaimer to this section in case you don't have a website

Setting up your Google Search Console to track ranking of your Ecommerce website

Creating your sitemap.xml for your Ecommerce website SEO

Submitting new URLs and checking for page status and indexing

What if your page doesn't get indexed by Google

Where your pages are ranking and page/query performance

Google Analytics

6

Introduction to Google Analytics 4

Diving a little deeper into Google Analytics 4

Setting up Google Analytics 4 to track user activity on your Ecommerce website

How To Connect GA4 To Your Website Data Stream

Demo of Google Analytics 4 for a Google website and custom reports

How to use the Google Search Console and Google Analytics together

Creative ways to promote that can scale your business

1

Four great, creative ways to promote almost anything in Ecommerce in a big way

Debugging possible causes of why people might not be buying with my own example

1

Debugging possible causes of why people might not be buying with my own example

Amazon and Large Online Retailers

2

Selling on Amazon vs. your own website - the Ecommerce conundrum

Introducing JungleScout to help your Amazon Ecommerce business

Amazon Dropshipping With Price Arbitrage

3

Introduction to Amazon Dropshipping and Amazon arbitrage

Amazon arbitrage for white label products and two-step Dropshipping

Tool for Amazon Dropshipping, price arbitrage, and Amazon buy box automation

Different ways to create and source products with pros and cons

1

Different ways to get products to sell and their implications

Real-life case study of a plan of how to create an eCommerce brand

1

Real-life case study of a plan of how to create an Ecommerce brand

Miscellaneous sales tactics

2

Scarcity to boost Ecommerce sales

Having a return policy to boost Ecommerce sales

Sales Copywriting To Boost Conversion Of Your Sales Page And Landing Pages

24

Section introduction to sales copywriting

Emotional Intelligence And Neuroscience: role of emotions in buying decisions

Title theoretical overview

Examples of improving the headline for a website

Effective subtitle that reinforces the sales

Subtitle examples

Comparing our work to existing titles/subtitles & your exercise

Introduction to using emotional words for sales copywriting

Over 100 words that trigger emotion and aid you in your sales copywriting

One more resource with hundreds of sales copywriting terms

Sales copywriting exercise PART 1 - START

Sales copywriting exercise PART 2

Sales copywriting exercise PART 3

Sales copywriting exercise PART 4

Sales copywriting exercise PART 5

Sales copywriting exercise PART 6 - CONCLUSION

Product descriptions that work by triggering the right buyer emotions

Product descriptions examples

Description copywriting exercise 1

Description copywriting exercise 2

Description copywriting exercise 3 - emotional imagery

Description copywriting exercise 4 - rewrite a part of a sales description

Description copywriting exercise 5 - interesting and inspiring language

Nicer formatting with ChatGPT

Review management on Amazon (and other large platforms)

4

Section introduction on dealing with online reviews for your Ecommerce business

If you are selling a book, what to do inside your book

Review management from your product listing

Community building overview

Google Shopping Ads

11

Google shopping ads section introduction

Visual difference of Google Shopping ads for Ecommerce vs. common Google Ads

Creating your merchant account for your store

Starting to set up your product feed and linking it to your Google Ads

Creating a Google Ads account and linking it to your Merchant Center account

Setting up the Google Ads and Merchant Shopping ads and starting to run it

Creating your first data feed

Beginning to fill out your data feed

Filling out the product feed

Link to the Google product taxonomy

Correctly setting your title attribute

Email List and autoresponder

11

Introduction to email marketing and autoresponders to boost your Ecommerce

Difference of email autoresponder and email workflow

My approach to sales copywriting

Discussing MailChimp and pros and cons of other email marketing providers

Designating a list

Technically setting up the autoresponder in MailChimp

Creating your first email in the autoresponder sequence of emails

Second autoresponder email

Example of a good B2B sales autoresponder with Helium 10

Third, fourth, fifth and further emails in your autoresponder

Your lead magnet giveaway offer

How to recruit affiliates to resell your products

6

Section introduction to recruiting affiliates to promote your Ecommerce business

Your affiliate offer for recruiting affiliates to your product

Recruiting from aggregator websites

Case studies from recruiting affiliates

Affiliate recruiting promotion strategies

Affiliate program for your own website

Selling offline in brick and mortar stores

1

Two case studies of products sold in stores and commentary

Social media hashtags for eCommerce

1

Social media hashtags for Ecommerce

Ecommerce Mastery Strategies

Ready?

Ecommerce Mastery Strategies

About the teacher

BoostMyProfit