Advanced SEO Keyword Research

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Advanced SEO Keyword Research

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SEO Strategies

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Advanced SEO Keyword Research

Section 1: Introduction and a Warm Welcome

3

SEO keyword research course introduction, welcome, and how this course is unique

Long-tail vs. short-tail keywords

Finding many long-tail keywords and making them profitable

Section 2: Let's get started

4

Web page example

Page for each section of a web page

Cornerstone SEO content for a blog or other pages

Voice SEO - latest trend in SEO and how it impacts keyword research

Section 3: How to use Google Keyword tool

8

Google keyword tool introduction

How to find more keywords for more traffic & keywords that are easier to rank

Building long-term keyword authority in your niche keywords

Artificial Intelligence and ChatGPT for SEO keyword research

Limits of keyword tools - how to get more keywords ideas

Exercise two: Thinking in keywords

Another fascinating keyword tool

Two additional keyword tools, especially for non-Google search

Section 4: SEO keywords checklist

3

13 ways to discover unique keywords

Keyword density checker tool

Checklist for non-home pages

Section 5: keyword research with SEMrush

4

Section 5: keyword research with SEMrush

Organic difficulty metric: SEMRush keyword research vs. Google Keyword tool

Competitor keyword spying

On page audit and on page suggestions including keywords

Section 6: Case studies of keyword research for real companies

3

Case study: Pop IT Solutions

Dentist office keyword research example

Disability answers website overview

Section 7: Take action and collect keywords

1

Creating a full list of keywords to rank for and tracking them

Section 8: Webmaster tools to check search performance and crawling & indexing status

6

Setting up your Google Search Console, formerly known as the Webmaster Tools

Creating your sitemap.xml for SEO

Submitting new URLs and checking for page status and indexing for SEO

Where your pages are ranking and page/query performance

User experience section of Google Search Console

Google Core Web Vitals for SEO

Section 9: International keywords

7

Section introduction

Performing keyword research for different languages and locations

Self-identifying keywords

How to test search results in different areas of the world

Immediately more traffic with Weglot

Creating content specific to a culture or region

Hreflang HTML tag

Section 10: Google Analytics

6

Section introduction - Google Analytics 4 for SEO and monitoring all web traffic

Building further understanding of Google Analytics 4

Setting up Google Analytics 4

How To Connect GA4 To Your Website Data Stream

Demo of Google Analytics 4 for a Google website and custom reports

How to use the Google Search Console and Google Analytics together

Section 11: SEO keywords research exercises

7

Exercise question for practicing keyword research

Exercise question for practicing keyword research

Practical application of keywords from scratch - exercise

Keyword research exercise (music website) - answer one

Keyword research exercise (music website) - answer two

Ranking factor myths

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About the teacher

BoostMyProfit

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