22 Key Concepts and Principles For
Growing A Successful Business

In this ebook you'd be introduced to the most exciting, most powerful and most profitable business building principles in the World.

To succeed in business requires that you learn, understand and apply these concepts and principles in your business as they are the foundation of building a successful business.

Table of Content

  • Principle #1 - Marketing is a long term investment in your business
  • Principle #2 - Multiple Marketing Methods
  • Principle #3 - Positioning your business
  • Principle #4 - Your Unique selling Proposition (USP)
  • Principle #5 - Long-term Customer Value
  • Principle #6 - Systemised Customer Relationship Process
  • Principle #7 - Standing Out! – Beating the Clutter
  • Principle #8 - Joint Ventures & Strategic Partnerships
  • Principle #9 - Conversion & Closing Devices
  • Principle #10 - Direct Response Advertising
  • Principle #11 - Upselling
  • Principle #12 - Tell Them Why
  • Principle #13 - Features & Benefits
  • Principle #14 - Reactivating Past Customers
  • Principle #15 - Follow Up For More Success
  • Principle #16 - Guarantees – remove risk and make more sales
  • Principle #17 - Capturing Customers Details (building your list)
  • Principle #18 - Boost sales with bonuses
  • Principle #19 - Having a backend
  • Principle #20 - Testimonials
  • Principle #21 - We Want to Tell You a Story...
  • Principle #22 - The Exit Strategy

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